Friday, January 4, 2013

Orlando Tech Division? Indeed It Is!

Yeah, I thought something FUNNY was going on.

According to a recent Tech-Friendly City Ranking in The Houston Chronicle, Orlando (the city I live in) is considered one of the very top up and coming hubs of the National Tech World, a playground for engineers, programmers, and small businesses.

That's odd in some ways, because if that's the case, National Newspapers like the Houston Chronicle are acknowledging Florida's tech scene (which does exist) a hell of a lot more than Florida and Orlando itself does. As anyone who's lived in Florida for years now like myself can attest, local papers and TV networks are run by barbarians who only want to write crime and punishment stories. Not a good look for Florida, local JOURNALISTS. Clearly Florida would be better off if it started more of its own local Tech Papers and Trade Publications.

Hell man, I'd read that. But traditional local news only focuses on Crime Stories, almost like that's all Florida really wants to sell to the world is Crime and Disorder. The Orlando Sentinel above all other papers is the MOST guilty of this problem. Crime crime and MORE crime. COME TO DISNEYWORLD, COME TO DISNEY WORLD! CRIME! AH CHA CHA CHA CHA!

Essentially, what I'm saying is, when you only report on crime and punishment and disorder, that BECOMES your brand. A lot of crime HAS happened in Florida, and because Florida advertises and reports on crime so heavily, it's unintentionally made that appear as part of "Florida's Brand". L.A.'s got tons of crime too, but it's got so much media power, crime gets outbranded by technology and glamour. L.A.'s got a positive brand to fall back on. Florida has had that in the past, but it lost a lot of it when it branded it's own local crime activity. That's got to  be one of the main mistakes I've seen my hometown make. They say "What we think about, we bring about." But it's also, what stories we report, we bring about just as much as what we think about. 

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