According to the book, Return on Influence:
"As exciting as the future of influence is to commercial and scholarly pursuers, I would sound a note of warning: If people feel stalked or misunderstood or manipulated as these explorations are under way, the whole enterprise (the web 2.0 and internet) will come crashing down. As Schaefer notes, this is the era of Citizen Influencers, and they will surely raise their powerful voices against those who exploit and mistreat them"
-Intro to Return on Influence
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