The futility of trying to get around the traditional and established "good old fashioned" Hype and Marketing Media System (Commercials, conventions, articles, interviews, press releases, TV Shows on Networks, Mainstream Publishers, news, magazines, mainstream websites, agents, producers, connections, contracts, submissions processes). And believe me, I'm a big DIY player.
In the beginning I did almost everything IN my power to avoid getting sucked into the mainstream traditional business hype machine.
Trying to take the more unconventnional, progressive, and modern PR approach to promote myself had its ups and its downs. (everything from Blogging, tweeting, website publishing, internet, email, Instant Messaging, branding, message board posting, chatroom using, web 2.0, social media hyping, online video broadcasting, uploading.) In terms of ways I've used to promote myself, my art, and my writing, anything not yet well documented in a lot of business and entrepreneurship books (but will be one day), I've tried. But you can really only stay broke and evasively maneuver around the Traditional Media Hype Machine for So Long.
In the beginning I did almost everything IN my power to avoid getting sucked into the mainstream traditional business hype machine.
Trying to take the more unconventnional, progressive, and modern PR approach to promote myself had its ups and its downs. (everything from Blogging, tweeting, website publishing, internet, email, Instant Messaging, branding, message board posting, chatroom using, web 2.0, social media hyping, online video broadcasting, uploading.) In terms of ways I've used to promote myself, my art, and my writing, anything not yet well documented in a lot of business and entrepreneurship books (but will be one day), I've tried. But you can really only stay broke and evasively maneuver around the Traditional Media Hype Machine for So Long.
Why did I go to all this trouble to use innovative, hands on, and personal marketing strategies? Why go to all that trouble to promote myself, my art, and my writing the non-traditional non-established way.
Well, I guess I'm just a big time risk taker. Plus I didn't really start off established.
The former method of PR is the most powerful. It's worth the most amount of money in the eyes of business, and it offers the largest return on investment most of the time. It's inclusive, and is built on close and formal relations, not casual and non-serious ones. It's also harder to penetrate, getting into the fame game the old fashioned way, by hiring a staff.
The latter method is not half as established, and not as trusted by many. I question whether it's possible solely on the latter group of options in GENERAL
The former method of PR is the most powerful. It's worth the most amount of money in the eyes of business, and it offers the largest return on investment most of the time. It's inclusive, and is built on close and formal relations, not casual and non-serious ones. It's also harder to penetrate, getting into the fame game the old fashioned way, by hiring a staff.
The latter method is not half as established, and not as trusted by many. I question whether it's possible solely on the latter group of options in GENERAL
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