People who run websites get paid the same way Television executives do....
By how many people visit their sponsors.
It's not about selling products or charging you money for a product for people who entertain you online or on TV.
It's about viewership numbers / clicks, sponsorship patronage.
That is how TV / Internet people get paid, by sponsors.
The logic banner ads and TV Commercials go by is similar:
The bigger the sponsor, the more the sponsor pays the people bringing in advertising dollars
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