I'm the guy who could write the book on this topic, because frankly, more losers want to compete with me than anyone else, and it's entirely because of how well known I am. If I wasn't well known, no one would even bother to attempt competing with me, and life would be easy.
My competitors are definitely more noticeable than the competitors of my heroes. I've never even heard of them. EVERYONE knows who MY competition is. Mostly because of how much shame they lack. Apparently they all think they're justified in competing against me and ONLY me so blatantly. Copying everything I do and whatnot, just like Apple and Microsoft.
I try not to focus on competition though.
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