If there's one thing I've learned Broadblasting Retro TV Cartoons and Anime programming on my youtube channel, and who watches it, well, it kind of breaks down like this, in terms of old shows and old reruns.
For the most part...older shows appeal the most to whatever generation that saw them when they were first distributed. So advertise to the age groups that best understand the retro classics, the ones who cherish and remember their impact and intensity the best: The people who saw that animation as kids and/or teens, who are now young adults or older, whether it was in theatres, on old VHS tapes their/my parents had, or live on TV when they first aired on their respective networks.
Obviously, the new generation has certain members who are open minded that can appreciate older stuff, but in terms of advertising dollars, the biggest payoff is in the generations that remember the classics the most fondly, IF they're even still around, which of course they are if you air your stuff late at night past 10 p.m. i.e. Adult Swim style timeslots.
[Retro Adult Swim Hour]
Thank the interwebs for making this newfound marketing demographic possible
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