Unfortunately, the rage of the good entertainment of the 90s has died off, making many people who HAD an edge in the 90s LOSE their edge, and as a result, their profits and sales as well.
Unfortunately, in the post 2010 era, popularity sells. A lot more than presence. Hell, I'm here every day and EVERYONE sees me, but do I have ANY money. Nope. For the obvious reason that I have no detectable popularity or fan following, or "the bad guy", and the "bad" guy loses money, he doesn't make money in the showbusiness world.
Tragically, you won't make a profit if the press/fans/internet lashes out at you, or doesn't like you, or doesn't percieve you as some form of a mindless idiotic-groupie magnet. More losers than ever are succeeding because they're popular, and yet they're also these annoying and ignorant and talentless hacks with no real technical proficiency.
Apparently the high school "in-crowd" at your local high school has gone mainstreams, as has the psychosis and sociopathology that accompanies it.
